The theory of adaptive mathematics dictates that data enlightens us. It enables us to create a customized learning path for each individual. When used in conjunction with technology, companies can use adaptive math to build a profile of customers that can reveal their behavior and potential for future action.
Why is mathematics able to do this?
Because true data can statistically show patterns in behavior that are not influenced by emotion, experience or “feeling”.
QuEST WCX is a data collection tool combined with a best practice “engine”. It uses data to map behavioral patterns to customer groupings (or personas) who are similar in behavior. These personas are then mapped to 10 influencing factors that are used to provide a course of action. This course of action provides companies what they need to be a competitive influence on those target groups.
Quest WCX gives you actionable data
Data collection, however, is only a small part of the equation. Years of data collection from past studies are then used to provide benchmark KPIs that look at your competition. We can then use adaptive mathematics to determine which are the best predictors for market success and help you use them to adjust operations.
We supply you with the tools you need to create a customer experience sandbox, with complete transparency, based on a consistent model of customer behavior, and a path to market success.