Let’s look at telecom markets downside up. Finally all single buying decisions of subscribers make up the market in terms of money that flows through the industry. Each of the subscribers allocates the money to the preferred subscriber and initiates a micro cash flow into that direction. No capex is being invested where the resulting money flow from subscribers does not justify the decision.
This is not only true for the B2C side of the market, it extends to B2B as well. No subscriber cash flow justification – no investment. Finally, it is fair to say that the cumulated decisions of subscribers judge over the success of all investments, of the whole business model of an operator or equipment supplier.